Apple uses Shortt and Epic’s Tahoe video to launch iPad mini

We were honored when Apple contacted us in July with the hopes of using our Tahoe time lapse in their upcoming, top-secret product launch. Three months later, that top-secret product turned out to be the new iPad mini.

Apple used the video to demonstrate the quality of retina screen technology during its keynote address and in their official product video on their website. Since its launch in December 2011, the 2 min Tahoe time-lapse has been viewed over 250k times and was selected as a Vimeo Staff Pick.

Watch the original TAHOE video here

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